Drake could be the next big name stepping into the influencer fight game.
Following the buzz around Adin Ross’ latest Brand Risk event in Las Vegas, the popular streamer has revealed that Drake is in talks to become an owner of his rapidly growing fight promotion. The development came shortly after the chaotic Brand Risk 14 show at the UFC Apex, which drew massive online attention despite mixed reactions to the fights themselves.
Speaking during a livestream after the event, \Ross claimed the deal is already in motion.
“I can’t believe we did it, it’s really going to go down and be legendary. The clips are going everywhere, everyone’s happy with the event,” Ross said on his stream.
“So I talked to Drake about it, bro. Drake is now an owner of Brand Risk. I’m finalizing that s— today. Like, the thing with this s— is that it’s going to keep getting better… we’re going to keep finding ways to reach new limits.”
The potential partnership comes after Ross made a significant financial push to elevate his promotion, reportedly spending around $1.5 million to take Brand Risk from its usual Miami warehouse setup to the UFC Apex in Las Vegas.
The event featured a mix of influencer bouts and amateur fights, along with appearances from UFC executives like Dana White and Hunter Campbell, who even joined the broadcast.
While the fight card itself sparked plenty of debate online, it undeniably generated attention, with viral clips spreading across social media and viewership peaking in the hundreds of thousands.
Drake’s interest in the event also ties back to his close relationship with Johnny Manziel, who headlined the card. But if Ross’ claims hold true, the rapper’s involvement could go far beyond casual support and into a serious business venture.