Dana White has added another milestone to his long list of achievements, landing on the cover of TIME as the UFC prepares for one of its most ambitious events yet.
The feature arrives just weeks before the promotion stages its historic card on the White House grounds on June 14, a moment that reflects how far the organization has come under White’s leadership.
The magazine piece focuses on the UFC’s journey from a fringe spectacle to a mainstream powerhouse, while also highlighting White’s longstanding connection with former U.S. President Donald Trump.
While much of the story revisits familiar ground for longtime fans, it underscores the significance of the upcoming event in Washington, D.C., which will mark the first time the UFC hosts a fight card at such a high-profile location.
The card itself is expected to feature a lightweight title unification bout between Ilia Topuria and Justin Gaethje in the main event. In the co-main, Alex Pereira is set to move up in weight to face Ciryl Gane for the interim heavyweight title.
The TIME cover serves as another sign of the UFC’s growing cultural footprint, with the promotion now preparing to deliver one of the most unique events in combat sports history.