Dana White isn’t losing sleep over whether his close ties to Donald Trump have impacted the UFC’s business.
The UFC boss addressed the topic during a recent appearance on the Katie Miller Podcast, where he was asked if the promotion’s visible alignment with Trump has led to any financial consequences.
With the US President remaining a polarizing figure in American politics, the question has lingered as the UFC continues to feature him prominently at events and collaborates on high-profile ventures.
I don’t give a sht,” White said. “I don’t know the answer to that question. I’ve gotten to a point in my life, especially after COVID and all the nutty sht that went on during that time, that I only want to be in business with and talk to people that I’m aligned with.”
Long-standing Relationship Between Trump And White Continues To Shape UFC’s Direction
White and Trump’s relationship stretches back decades, well before Trump entered politics. The UFC CEO has often credited Trump for giving the promotion a platform during its early years, hosting events when the sport struggled to find mainstream acceptance.
That loyalty has remained consistent throughout Trump’s political rise. White publicly supported him during multiple presidential campaigns and played a visible role in his most recent run, helping connect Trump with younger audiences through podcast appearances and digital platforms.
Their alignment is now more visible than ever, with the UFC preparing to host UFC Freedom 250 on the South Lawn of the White House on June 14. The event, a first of its kind, further underscores the close relationship between the promotion and the president.
The 79-year-old Republican leader has also become a regular presence at UFC events, often receiving a high-profile walkout and a strong reception from crowds. Despite that visibility, White has consistently maintained that the UFC operates independently of political agendas.