Canadian UFC fans will stop paying for pay-per-views in 2027. Paramount and TKO Group announced Thursday that Paramount+ will become the exclusive home of all UFC numbered event main cards in Canada for six years, beginning in 2027, with every marquee card included at no extra cost to subscribers.
The deal covers all 13 numbered event main cards per year, the championship-heavy cards traditionally sold as pay-per-views. It expands the seven-year, multi-territory media rights partnership Paramount and TKO Group Holdings first announced in 2025, which already made Paramount+ the UFC’s home across the United States, Latin America and Australia.
Canada was the notable gap in that original agreement. When the U.S. deal was unveiled, Sportsnet retained the Canadian rights it took over in 2024, meaning Canadian fans kept buying individual numbered events at roughly $70 each while American viewers moved to a flat subscription. A single fan tracking all the year’s cards faced a bill approaching $1,000.
“Beginning in 2027, Paramount+ subscribers in Canada will get every UFC Numbered Event main card live, at no additional cost,” UFC President and CEO Dana White said. “Paramount has been an incredible partner that understands the power of UFC, and together we’re going to make it easier than ever for fans in Canada to watch the biggest fights in the sport.”
Rodrigo Mazón, Paramount+’s Head of Direct-To-Consumer in Latin America and Canada, said the expansion lets the service reach a heavily engaged MMA audience while reinforcing what the platform is built around: premium live sports and global entertainment.
A Bigger Test For Paramount’s UFC Bet
The Canadian rollout follows a strong U.S. launch. Paramount said its UFC debut earlier this year became the service’s biggest exclusive live event ever, with more than 10 million households watching over 100 million hours of programming, viewership the company pegged at more than 15 times the average pay-per-view event of the past two years.
UFC has run 37 premier events across 11 Canadian cities since debuting in the country with UFC 83 in 2008. Those cards have featured names like Georges St-Pierre, Jon Jones, Jose Aldo, Valentina Shevchenko and Max Holloway.
Paramount and UFC said the first events to stream live in Canada under the new arrangement will be announced later this year.