Tag: TKO Group

  • UFC, $7.7B Paramount Deal Up for SBJ Awards

    UFC, $7.7B Paramount Deal Up for SBJ Awards

    The UFC is receiving industry-wide recognition this awards season, earning multiple nominations at Sports Business Journal’s 19th Annual Sports Business Awards.

    The promotion is nominated for Sports League of the Year, going up against the NFL, MLB, NHL, National Women’s Soccer League, and the U.S. Olympic and Paralympic Committee. Meanwhile, the UFC and Paramount media rights deal is nominated for Deal of the Year — a historic seven-year, $7.7 billion agreement that will bring all UFC events to Paramount+ and CBS starting in 2026, eliminating the traditional pay-per-view model for U.S. fans.

    TKO President & COO Mark Shapiro, who helped broker the Paramount deal alongside CEO Ariel Emanuel, is also individually nominated for Executive of the Year. The awards ceremony takes place May 20, 2026, at the New York Marriott Marquis in Times Square.

  • Zuffa Boxing Z01 Launches January 23 at UFC APEX on Paramount+

    Zuffa Boxing Z01 Launches January 23 at UFC APEX on Paramount+

    Dana White’s long-awaited boxing venture officially kicks off on Friday, January 23, when Zuffa Boxing presents its debut event at the UFC APEX in Las Vegas, streaming exclusively on Paramount+.

    The event, branded as Z01, marks the first regular-series card under Zuffa Boxing’s long-term media rights agreement with Paramount. It arrives one night before UFC 324, creating a combat sports doubleheader weekend as TKO Group Holdings launches both properties on the streaming platform.

    “We are planning to launch our first boxing show on January 23, which is the night before our first UFC show on P-Sky,” TKO President Mark Shapiro confirmed. “Back-to-back nights. A big weekend for TKO, to say the least.”

    The card features Irish prospect Callum Walsh (15-0) facing Carlos Ocampo in the main event, with Serhii Bohachuk meeting former WBA welterweight champion Radzhab Butaev in the co-main.

    Zuffa Boxing operates as a joint venture between TKO Group Holdings and Saudi entertainment conglomerate Sela, with leadership from White and WWE President Nick Khan. The promotion has signed multiple fighters including former WBA super lightweight champion Jose Valenzuela, Vito Mielnicki Jr., and Justin Viloria, with plans to build a 200-fighter roster.

    Z01 airs at 9 PM ET on Paramount+, followed by UFC 324: Gaethje vs. Pimblett on Saturday at T-Mobile Arena.

    Zuffa Boxing’s Paramount+ Deal

    The January 23 debut fulfills the landmark media rights agreement announced in September 2025 between Paramount and TKO Group Holdings. Under the long-term deal, Paramount+ serves as the exclusive home of Zuffa Boxing throughout the U.S., Canada, and Latin America.

    The agreement guarantees 12 Zuffa Boxing cards in 2026, with plans to expand in subsequent years. Select events may also simulcast on CBS and other Paramount platforms.

    “I’m excited to bring great boxing events to a global audience,” Dana White said when the deal was announced. “There are millions of boxing fans that will now be able to watch competitive fights with up-and-coming boxers as well as the biggest stars in the sport. Paramount will be the home for UFC and boxing fans to watch the greatest fights in combat sports.”

    Turki Alalshikh, Chairman of the General Entertainment Authority and President of the Saudi Boxing Federation, added: “This partnership with Paramount reinforces our vision to redefine the way viewers consume boxing. More fight fans will now have access to watch some of the most exciting boxers around.”

    Cindy Holland, Chair of Direct-to-Consumer for Paramount, called the partnership “a bold new chapter – not just for us, but for the future of boxing,” emphasizing the deal advances Paramount’s priorities of delivering premium sports and year-round marquee live events to subscribers.

  • TKO-Backed Muhammad Ali American Boxing Revival Act Introduced In U.S. Congress To Bring UFC Structure To Sport, Boxing Community Split

    TKO-Backed Muhammad Ali American Boxing Revival Act Introduced In U.S. Congress To Bring UFC Structure To Sport, Boxing Community Split

    The United States Congress has introduced a bipartisan bill that would create new legislation targeted toward the sport of boxing.

    The Muhammad Ali American Boxing Revival Act would create Unified Boxing Organizations (UBOs) that would serve as alternative systems to the alphabet sanctioning organizations that currently govern the sport — the WBA, IBF, WBC, and WBO. The bill would allow a UBO to run events, as well as award its own championships and control its own rankings independent of those of the sanctioning bodies. Fighters would be allowed to enter the professional ranks through either the UBO system or the current system with the sanctioning bodies.

    ESPN notes that the bill also require boxers to be compensated $150 per round. According to Chris Mannix of Sports Illustrated, most states don’t have required minimums, and six states that do have theirs set below $150.

    The bill was introduced by Congressman Brian Jack of Georgia and Sharice Davids, a Republican and Democrat, respectively. Davids has competed in two MMA fights professionally, while Jack has been a long-time fan of boxing.

    “To me, boxing is dying in America,” Rep. Jack told ESPN. “Every metric would affirm it’s in a steady decline. Pay-per-view numbers are down, HBO and Showtime have exited the sport. ESPN’s deal with Top Rank Promotions is expiring in August. The ambiguity of current regulations have stifled U.S. investments and we are proposing a bipartisan solution.”

    Top Rank Boxing’s card this Saturday, July 26, will mark the final on ESPN since the two sides’ broadcasting agreement began back in 2017. Following this event, no major U.S. broadcaster will have boxing on their network.

    Bipartisan Boxing Bill Introduced In U.S. Congress Draws Split Reactions Among Boxing Community

    Rep. Jack added on, telling Mike Coppinger of Ring Magazine: “The tenant that will generate the most interest is establishing a regulatory framework for alternative systems to exist. And our perspective, some of the greatest legal minds of Capital Hill’s perspective is that current law (‘96 Ali Act) is ambiguous and this law is needed to clarify whether or not unified boxing organizations can exist…”

    The Act reportedly is intended to expand on the original Muhammad Ali Act, passed in 2000, which itself expanded on the 1996 Professional Boxing Safety Act. The Muhammad Ali Act made boxing the only professional sport regulated in the U.S. by Congress — and the Muhammad Ali American Boxing Revival Act would be the first piece of legislation since.

    Various voices in the combat sports world — including BoxRec’s Grey Johnson, Erik Magraken of Combat Sports Law, and Patrick Stumberg of Bad Left Hook — have expressed concerns regarding the new bill, however.

    Magraken, among the others, feel that such a bill opens the door to potential exploitation of fighters that has been prevalent in MMA.

    “Boxers compete for titles. Promoters compete for boxers,” Makragen wrote on social media. “If promoters own and control titles then boxers can be exploited by promoters.”

    He also notes that the bill requires “the boxer has access to equipment and facilities that are operated by the UBO for training and rehabilitation” — which immediately drew a comparison to the UFC Performance Institute.

    In the wake of the bill’s news, the Mixed Martial Arts Fighters Association promoted a petition on its social media page, urging fighters to come forward and “please sign our petition in support of the real fighter protection bill—not the bill designed to exploit you and extend their monopoly to boxing.” This refers to expanding the original Muhammad Ali Act into MMA to end exploitations of fighters — their limitations, pay issues, and lack of benefits.

    Also on that note, the timing of this bill is noteworthy, with TKO Boxing set to promote Canelo Alvarez vs. Terence Crawford this September in its first big event. TKO Boxing is led by Dana White, UFC CEO and President, and Turki Alalshikh, Chariman of Saudi Arabia’s General Entertainment Authority. White has been a huge fan of boxing but previous ventures to become a promoter in the sport — most notably with Zuffa Boxing in 2017 — made no substantial progress.

    A TKO spokesperson stated the following to ESPN: “We thank Rep. Jack and Rep. Davids for their vision in leading this bipartisan effort to bring innovation to the sport of boxing for the first time in 25 years. This is a thoughtful solution that preserves the original Ali Act of 2000 while providing boxers with access to more choices and opportunities, greater health and safety protections and better pay for up-and-coming fighters.

    “We are proud to support the Muhammad Ali American Boxing Revival Act alongside the remarkable Lonnie Ali and the Association of Boxing Commissions in the effort to help restore boxing to its rightful place of prominence in America.”

    In May, a five-tier pay structure for TKO Boxing was revealed that included boxer purses ranging from $20,000 for unranked boxers, to $750,000 for the promotion’s champions.

    Sports Illustrated adds that the bill will also set a $25,000 health coverage minimum for injuries sustained during a fight, a total that is higher than the minimums set in 43 states. In UBOs, fighters who get injured during training would also receive health coverage.

    There would reportedly also be stringent anti-doping testing and anti-betting policies fighters would be required to follow. Fighters, however, would not be required to pay sanctioning fees.

    When describing what the model would look like for TKO Boxing, in its introductory March press conference, White stated: “Everybody knows the format—the best fight the best,” White said in March. “You work your way up the rankings, and once somebody breaks into the top five [and] there is no question [about] who the best five guys are in each weight class, they fight it out. And once somebody holds that belt, you don’t need three letters in front of the belt. Whoever has that belt is the best in the world in that weight class. It’s a very simple model.”

    Stumberg, however, has pointed out various recent times in which this was not always the case, the most prominent being the Jon Jones-Tom Aspinall saga, as well as Sean O’Malley recent bantamweight title shot against Merab Dvalishvili — with O’Malley receiving a title rematch despite not fighting since the loss (while Dvalishvili had to go through a title defense against Umar Nurmagomedov).

    As noted, the Association of Boxing Commissions (ABC) and Lonnie Ali, the wife of the late Muhammad Ali, have both voiced their support of the bill.

    “The sport of boxing provided a pathway for Muhammad to become a global sports and cultural icon,” Lonnie Ali said. “Boxing elevated his public platform and gave voice to his fight for civil rights. If Muhammad was with us today, he would want to ensure the sport of boxing in America remained strong and viable for generations to come, providing opportunities for other athletes to pursue their goals and dreams, just like he did.

    “Given its enhanced protections for boxers, I believe Muhammad would be proud to have his name associated with this bill.”

    Congress is set to be in recess for August, so the bill will most likely be acted upon by the House Committee on Energy and Commerce in the fall.

  • Canelo Alvarez vs. Terence Crawford Named First TKO Boxing Event, Dana White To Promote

    Canelo Alvarez vs. Terence Crawford Named First TKO Boxing Event, Dana White To Promote

    The announcements about Canelo Alvarez vs. Terence Crawford continue to pour out, and another one has been made by Turki Alalshikh hours after the fight was officially confirmed.

    The Chairman of the General Entertainment Authority in Saudi Arabia has announced that Canelo vs. Crawford — which will take place on September 12 at Allegiant Stadium in Las Vegas — will be the first TKO boxing event.

    In the announcement on social media, Alalshikh adds that the fight will be promoted by none other than UFC CEO Dana White.

    Canelo Alvarez vs. Terence Crawford To Be Held Under TKO Banner, Promoted By Dana White

    This follows the official formation of the yet-to-be-officially-named boxing league in March. The boxing promotion will be headed up by Alalshikh and White, as well as Nick Khan — CEO of the WWE. The UFC and WWE both fall under the TKO conglomerate after a merger featuring the two brands in 2023.

    While White had briefly teased a leap into boxing with the Zuffa Boxing brand during the 2010s — namely around the time of the Floyd Mayweather vs. Conor McGregor event — that idea came and went. But White had teased testing the boxing waters once again in recent years.

    The date of the Canelo vs. Crawford fight is one day prior to the Noche UFC 3 card — also known as UFC 320 — which is currently scheduled for September 13 in Guadalajara, Mexico.

    The TKO boxing league, in its initial announcement, teased details that included boxers having access to the UFC’s Performance Institute locations and TKO’s production team handling broadcast and promotion matters for both in-arena experiences and globally. TKO also promoted a structured system of talent development.

  • Boxing’s New World Order: Why Dana White & Turki Alalshikh Will Dominate The Sport

    Boxing’s New World Order: Why Dana White & Turki Alalshikh Will Dominate The Sport

    Boxing is on the verge of a massive power shift, and longtime promoter Lou DiBella believes it’s inevitable.

    Speaking on The MMA Hour with Ariel Helwani, DiBella laid out why the traditional boxing structure is crumbling and why Turki Alalshikh, Dana White, and TKO Group will take full control.

    “The major promoters have been middlemen for the last couple of years,” DiBella said.

    “And right now, make no mistake about it, the major promoters have been middlemen for the last couple of years. Because let me ask you a question—who’s been the most major promoter in boxing over the past couple years? It’s not Eddie Hearn. It’s not Bob Arum. It’s Turki. And he didn’t just take control overnight. This was the plan all along.”

    A Transformative Era in Boxing

    With Saudi Arabia’s vast financial backing and the UFC-WWE business model, DiBella sees the transition as inevitable. He pointed out that promoters like Eddie Hearn and Bob Arum have fought to keep boxing fragmented, but that structure is now collapsing.

    “The other promoters have never been willing to work with each other. They’ve been stuck in their old ways, just trying to squeeze money out of the system instead of making it better.

    “Meanwhile, Turki came in, paid them all, took control of their fighters, and now he’s moved on to working with Dana and TKO. They’re the biggest promoter in the business now—there’s no question.”

    DiBella also emphasized how the UFC model—where one promotion controls matchmaking, fighter contracts, and title belts—will change boxing forever.

    “People keep talking about a ‘league’ like it’s something different. It’s not a league—it’s a promotion. But it’s a promotion in the UFC-WWE sense, which can work. It’s not boxing as we know it, where every man is out for himself and nobody gives a shit about the sport’s future.”

    He made it clear that boxing’s old guard is on borrowed time.

    “If they want this to work, they don’t have to worry about putting people out of business—it’s going to happen naturally. They’re not going to shut down the WBC, WBA, IBF, or WBO overnight, but they don’t have to.

    “The sport is shifting in a way where those organizations won’t matter anymore. The promoters that took all of Turki’s money didn’t realize they were feeding the guy who was going to eat them.”

    With the newly formed TKO boxing entity backed by Saudi funding, it seems the sport is heading toward an era of centralized control—whether the old promoters like it or not.

  • Turki Alalshikh, TKO Partner For New Boxing Promotion Led By UFC’s Dana White

    Turki Alalshikh, TKO Partner For New Boxing Promotion Led By UFC’s Dana White

    Turki Alalshikh and TKO Group Holdings have announced a multi-year partnership that will see the creation of a brand new boxing promotion, the executive leadership of which will be jointly led by UFC CEO Dana White and WWE President Nick Khan.

    White has picked up talk of venturing back into the boxing realm in recent years, and the start of 2025 saw reports of the UFC chief being in advanced talks with Alalshikh — Saudi Arabia’s Chairman of the General Entertainment Authority — over a potential new league.

    That’s proved to be true, with the official partnership to establish a new promotion being announced Wednesday in a press release.

    The deal sees Alalshikh, TKO — founded by Endeavor as part of a merger between WWE and Zuffa LLC, the parent company of UFC — and entertainment conglomerate Sela come together in pursuit of providing the new “premier” platform in the sport of boxing.

    “This landmark partnership between industry powerhouses sets the stage for an unparalleled experience for boxers and fans,” Alalshikh said. “Together, we are developing the next generation of talent and delivering world-class events at a time when the sport is primed for further disruption.”

    The release outlined that TKO will serve as managing partner, providing day-to-day operational expertise, management, and oversight of the new boxing promotion.

    Meanwhile, Sela is credited for delivering international events such as Terence Crawford vs. Israil Madrimov in Los Angeles and Anthony Joshua vs. Daniel Dubois in London, as well as being the lead sponsor for Newcastle United Football Club.

    Though further details will emerge in the coming weeks and months, the recent announcement did reveal some of the major components of the deal.

    • A highly structured system to develop new talent from around the world, including athlete combines and academies.
    • Access for all boxers to the UFC Performance Institute, the world’s leading combat sports performance training, research, rehabilitation, and nutrition center.
    • TKO’s production, media, and promotional expertise, to deliver both in-arena experiences and top-tier, state-of-the-art broadcasts to fans around the world.
  • UFC CEO Dana White Takes Credit For WWE’s Production Improvements: ‘A Lot Of Influence…’

    UFC CEO Dana White Takes Credit For WWE’s Production Improvements: ‘A Lot Of Influence…’

    Dana White recently claimed responsibility for the noticeable enhancements in WWE’s production quality.

    Last September, the UFC and WWE united to form a formidable force in the world of combat sports: TKO Group Holdings. Since their merger, the company has thrived, reaching new levels of success and redefining industry standards.

    WWE fans have experienced a wave of changes recently, with a dramatic shift in production quality. The exit of WWE co-founder Vince McMahon ushered in a major transformation in the company’s operations.

    Following the creation of TKO Group under the Endeavor banner, WWE continued its forward momentum. However, the departure of longtime executive Kevin Dunn marked a significant milestone for the production team.

    Taking over from Dunn, former ESPN executive Lee Fitting stepped into the role of head of media and production this past January. Under his leadership, WWE fans have witnessed a wave of fresh, dynamic camera work, with new angles and walking shots that were previously unseen in WWE broadcasts. The UFC CEO proudly attributes these changes to his own impact…

    White On WWE’s Production Changes: ‘Our Team Has A Lot Of Influence Over What’s Going On’

    During a recent interview with Johnny Resendiz, White was questioned about the possibility of the UFC adopting innovative camera angles and production techniques, similar to the ongoing changes WWE has been implementing.

    The UFC head honcho asserted that many of the recent changes WWE has undergone are largely the result of his MMA promotion’s production team playing a key role behind the scenes.

    “Don’t you find it weird that we got involved in WWE not too long ago, and now they’re experimenting with that?” White said. “Our production team has a lot of influence over what’s going on.”

    Although both combat sports powerhouses now operate under the same umbrella, White has repeatedly dismissed the idea of a competitive crossover between WWE and UFC. He emphasized that any transition between pro wrestling and MMA is handled individually, with no formal plans for cross-promotion between the two worlds.

  • UFC Revenue Up By Almost $100 Million At Midpoint Of 2024

    UFC Revenue Up By Almost $100 Million At Midpoint Of 2024

    TKO Group Holdings, under the banner of Endeavor, has recently unveiled the financial results for UFC and WWE in the second quarter of 2024, illustrating a remarkable upward trajectory.

    The UFC and WWE joined forces last September, giving rise to a new powerhouse in sports and entertainment: TKO Group Holdings. Since their unification, the business has been flourishing and reaching new heights.

    According to a recent report by journalist John S. Nash, TKO Group generated an impressive $851.2 million in total revenue. The company also reported adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA) of $420.9 million, alongside a net income of $150.7 million.

    As per the report, the UFC experienced remarkable growth in the second quarter of 2024, with revenue soaring by 29% to $394.4 million. This impressive performance marks a half-yearly increase of $95.5 million compared to 2023. Adjusted EBITDA rose by 23%, totaling $231.9 million for the quarter ending June 30.

    This revenue boost was primarily driven by a substantial increase in media rights, which reached $250.6 million, along with higher content revenue. Additionally, the UFC saw increased income from live events thanks to an extra event held during the quarter. Sponsorship proceeds also significantly improved, with an increase of $15.5 million.

    Endeavor CEO Ariel Emanuel Reflects on TKO Q2 Earnings Growth

    Endeavor CEO Ariel Emanuel, who also leads TKO Group, recently shared his insights on the company’s impressive upward growth in the second quarter of 2024 in a statement released to the public.

    “TKO generated strong financial results in the quarter, highlighted by record quarterly revenue and adjusted EBITDA,” Emanuel said. “In light of this continued momentum, we are raising our full-year 2024 guidance for the second quarter in a row. The strength of our underlying business continues to give us great conviction for TKO’s ability to deliver sustainable long-term value for shareholders.”

    [h/t Inside the Ropes]

    In a strategic shift, Endeavor chose to go private after three years as a public company this past April, positioning TKO Group as its sole publicly traded entity. Endeavor’s initial 51% stake in TKO has since risen to 53.6%.

    However, it’s not all smooth sailing for the combat sports conglomerate. Last month, a judge rejected a $335 million settlement in a class-action lawsuit filed by former UFC fighters, setting the stage for a trial. If the case proceeds, the financial repercussions for the company could far exceed the proposed settlement amount.