The UFC is heading to Arizona in a big way. TKO Group Holdings has announced a three-year agreement with the Arizona Sports & Events Alliance to bring seven live events to the state — with UFC among the marquee properties set to compete there.
The deal covers multiple TKO-owned brands, including UFC, WWE, PBR, and Zuffa Boxing, and signals a long-term commitment to Arizona as a key market for live combat sports.
UFC’s Role in the Partnership
While TKO has not yet announced which specific UFC events will take place in Arizona, the scope of the deal — seven events over three years — suggests fight fans in the state can expect a regular presence from the promotion. Specific dates, venues, and ticket details are expected to be announced at a later date.
Peter Dropick, TKO’s Executive Vice President of Event Development and Operations, made clear the company is invested in building something lasting in the region:
“We’re excited to build this long-term partnership with the Arizona Sports & Events Alliance to bring some of our biggest events to the state.”
Jay Parry, President & CEO of the Arizona Sports & Events Alliance, said the partnership reflects Arizona’s ability to host major sports and entertainment events at the highest level.
Part of a Growing Live Event Strategy
TKO described the Arizona partnership as part of a broader push to formalize relationships with government and private entities across the country, securing dedicated markets for its live events pipeline.
It’s a strategy that makes sense given UFC’s growing live event footprint. The promotion has increasingly leaned into multi-event market agreements to ensure consistent programming for fans outside of Las Vegas.
TKO Group Holdings owns the UFC, WWE, and PBR outright, and holds a stake in Zuffa Boxing. The company also operates IMG and On Location, its sports marketing and experiential hospitality arms.
TKO’s Bigger Business Picture
The Arizona deal comes as TKO continues to post strong financial numbers. The company reported Q1 2026 revenue of $1.597 billion — a 26% increase year-over-year — underscoring the demand for live combat sports content across all of its properties.
Arizona UFC fans won’t have to wait long for more details. Event announcements are expected in the coming months.